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Disciplines and Specialty

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Undergraduates


一、Major in Digital Media and Art (to be enrolled)



This major integrates design vision and professional skills in multiple fields such as multimedia design, animation design, game design, film and television production, and is committed to cultivating composite innovative talents with both digital media creative thinking capabilities and cross-border integrated design capabilities.  Specialized courses involve digital media design, visual communication design, interactive interface design, network design, film and television animation design, virtual reality applications, artificial intelligence and data design, design history, and theory, etc. These courses aim to train students to have excellent digital art innovation capabilities and digital design R&D capabilities, as well as a high degree of professionalism and a sense of social responsibility. Through the study, students will be capable of having various digital, interactive, informatized, and virtualized design innovations.


After 4 years of study in the program and having passed all the exams, students will be awarded Bachelor's Degree of Arts.



二、Industrial Design (to be enrolled)


This major integrates design vision and professional skills in multiple fields such as industrial product design, design strategy, management and interaction design. It is committed to cultivating compound professionals that meet the needs of national innovation and development. Specialized courses cover industrial product structure design, industrial product appearance design, industrial product evaluation, industrial design management, human-computer interaction design, service system design, design history and theory, etc. These courses aim to train students to have a solid basic theoretical knowledge of industrial design and ability to apply and practice, as well as a high degree of professionalism and social responsibility. After study, they will be capable of planning, developing, managing, and researching work related to industrial design.


After 4 years of study in the program and having passed all the exams, students will be awarded Bachelor Degree of Engineering.